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IMG Arena nets Norwegian leagues’ betting streaming rights

(Photo by IMG / Thomas Torjusen)

IMG Arena, the data and betting division of the Endeavor-owned IMG agency, has acquired global betting streaming rights for Norway's top two football divisions, the Eliteserien and OBOS-Ligaen.

The multi-year deal, which excludes Norway, includes 485 matches per year across the two leagues, which take place between April and November. Both leagues feature 16 teams.

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