The IMG agency has continued the revamp of its IMG Replay service by striking a partnership with sports video news agency SNTV.
The new relationship will expand and diversify IMG’s sports video archive and digital offering on IMGReplay.com with editorial and topical content.
The IMG Replay platform will now provide SNTV news archive material from every major sporting event around the world. IMGReplay.com will be updated daily with SNTV’s sports news videos, including press conferences, interviews, training content, major announcements and fan reaction, which can be accessed and downloaded on any device in high resolution.
James Dobbs, director of rights and sales for IMG Replay, said: “The partnership brings together SNTV’s fantastic sports news content with IMG’s reach and relationships across multiple sectors, which will enable SNTV to exploit untapped market potential for its content.”
IMG last month relaunched its sports media archive service as it seeks to expand its remit. The new-look IMG Replay seeks to reflect the archive business’ broadening scope and market appeal beyond sport with the introduction of an updated range of content and services.
IMG Replay is the largest sports archive in the world with over 400,000 hours of footage and programming through representation deals with the likes of the International Olympic Committee, football’s English Premier League and German Bundesliga, the Wimbledon tennis championships and ATP Media organisation, golf’s Open championship and European Tour, the Ultimate Fighting Championship and International Volleyball Federation (FIVB).
SNTV is a joint venture of the Associated Press news agency and IMG.