HomeNewsMulti-SportIndia

India takes steps to ensure pay-TV carriage of DD Sports

India’s Ministry of Information and Broadcasting has called on pay-television operators to prove they are carrying 26 channels, including DD Sports, that are operated by public-service broadcaster Doordarshan.

The Television Post website reports MIB has called on operators to provide affidavits that they are carrying the 26 channels that are deemed compulsory under section eight of The Cable Television Networks (Regulation) Act, 1995.

The operators have been given a one-month deadline to supply the affidavits, with Television Post stating the Ministry has acted as several are not carrying all channels.

The inclusion of DD Sports in this portfolio of mandatory free channels is likely to affect rival sports broadcasters, which rely on subscription revenue to recoup investment in sports rights.

The Ministry has ruled that the carriage of Doordarshan’s channels is necessary as they provide accurate information about policies and programmes of the government, acceleration of socio-economic change and promotion of national integration, among other factors.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.