Irish racecourses analyse rights renewal proposal

The Association of Irish Racecourses will meet later today to decide whether to accept a bid worth up to €6.9m ($9m) for the sale of broadcast and streaming rights for action at 26 tracks to pay-television broadcaster At The Races and news and sports coverage provider SIS, the Irish Times newspaper said.

The proposed deal would run for three years, from 2013-14 to 2015-16, and would cover broadcasts in Britain and Ireland as well as international coverage and digital streaming to mobile devices and computers.

Horse Racing Ireland entered exclusive talks with incumbent rights-holders At The Races and SIS in June, but the final decision rests with the operators of the racecourses.

Racing Media Group, which operates 33 racecourses in the UK, has also linked up with pay-television broadcaster Setanta to submit a rival offer for the rights.