ISG enhances production offering with Skibbly Media acquisition

Sports media agency Interregional Sports Group has agreed a deal to acquire sports production company Skibbly Media.

Under the agreement, UK-based Skibbly Media has been renamed ISG Productions. It will continue to provide live, post production, highlights and global distribution services for clients such as European football’s governing body Uefa and World Rugby, the global governing body of rugby union.

London-headquartered ISG said it actively sought out Skibbly Media’s management team in order to further broaden its value chain and production expertise.

Tony Ragan, joint chief executive of ISG, said: “We are focused upon building a world class challenger sports marketing agency, servicing the complex interregional requirements of rights holders, brands and audiences in premium sports entertainment and this union provides another important part of our overall offering.”