ITF extends streaming and data deal with Sportradar

The International Tennis Federation has extended its rights deal with sports and betting-related data company Sportradar.

The five-year agreement will run through to the end of 2021.

Sportradar will remain the preferred streaming partner for the ITF’s various Pro Circuit single-player events.

In addition to live coverage of over 50,000 ITF matches per year, Sportradar will increase live streaming coverage in partnership with ITF National Federations.

Sportradar will also continue to serve as the official data rights partner for the ITF’s Pro Circuit as well as the global governing body’s Davis Cup and Fed Cup national team tournaments.

Sportradar will also work with the ITF to develop a new media platform to help bring digital content closer to fans around the world.