ITV to set PPV first with Eubank title fight

ITV has acquired exclusive rights in the UK to the IBO World Super Middleweight boxing bout between Chris Eubank Jnr and Renold Quinlan on February 4, with the fight to be shown on the commercial broadcaster’s new pay-per-view channel.

The fight, which will be aired on ITV Box Office, will mark the first time ITV has shown a pay-per-view event.

ITV said the channel would be widely available to viewers on television and online, with details of how to register to view the fight, as well as prices, to be revealed well in advance of the event.

In the run up to the fight, the ITV4 channel will show a full evening’s live boxing, with details of the undercard to be announced in due course.

Niall Sloane, ITV director of sport, said: “Live coverage of this world title fight featuring one of Britain’s most exciting young boxers is an event we hope will appeal to sports fans across the country. Many people will recall watching Chris Eubank Jnr’s father in action in some of his most memorable fights on ITV, so it feels fitting for the Eubank name to feature in the first broadcast on our new channel.”