The Kentaro agency has added two friendly football matches featuring France’s Ligue 1 champion Paris Saint-Germain to its summer sales portfolio.
In its first two matches under the stewardship of new manager Laurent Blanc, PSG takes on Sturm Graz at the UPC Arena in Graz today before facing fellow Austrian side Rapid Vienna at the Gerhard-Hannapi Stadium on July 12.
Kentaro will market the global third party rights for the games for territories including Europe, Asia and Latin America.
Alongside the PSG fixtures, this summer Kentaro is also marketing Manchester United’s first five matches with new coach David Moyes on their Asian tour, along with Bayern Munich’s July 24 encounter with Barcelona and the Audi Cup, featuring Bayern, AC Milan, Manchester City and Sao Paulo on July 31 and August 1.