Kentaro to distribute rights to Bayern v Barcelona game

The Kentaro agency has acquired the international broadcast rights to the pre-season football friendly match between Bayern Munich and Barcelona on July 24.

Kentaro will distribute the rights to the game, which is being played under the banner of the Uli Hoeness Cup and is named in honour of Bayern's president.

The game is set to have added significance as it marks the first match for newly-appointed Bayern coach Pep Guardiola at the Allianz Arena, with the Spaniard going up against his former team.