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Kings Highway Media distributes UK Pro League globally in wider River Media tie-up

River Media Partners, the UK-based media rights consultancy, has agreed a “strategic partnership” with Kings Highway Media that will involve the US-based media rights and brand distribution consultancy handling the international media rights distribution for tennis’ UK Pro League.

The deal is designed to support River Media’s presence in North America and “enhance both firms’ presence in key markets as they continue to maximise potential for their client portfolios”.

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