African pay-television broadcaster Kwesé TV has agreed a content partnership with the Ghanaian division of telecommunications company MTN.
The partnership will result in Kwesé TV’s sports content being made available to MTN customers across mobile devices.
Streamable content will include North American basketball league the NBA and football’s English Premier League, as well as other properties.
Joseph Hundah, president and chief executive of Kwesé TV’s parent company Econet Media, said: “We are focused on expanding the reach of our product across the continent and this is the first of a number of such agreements with mobile network operators which will be announced in due course.”