Michael Lang has been promoted by media company Discovery Networks International to the role of president of international development, digital and Discovery Nordics.
Lang (pictured) will continue to report to Jean-Briac Perrette, president and chief executive at the Discovery Networks International division of Discovery Communications, which owns international sports broadcaster Eurosport.
Lang will be responsible for leading the overall business of the Nordic region consisting of Norway, Sweden, Denmark and Finland. The company operates regional broadcasters TV Norge and Kanal 5 in the Nordics, as well as international broadcasters such as Eurosport. Eurosport will show the Olympic Games in the Nordics from 2018.
Lang recently led the negotiations over Discovery’s partnership with Major League Baseball Advanced Media to launch Bamtech Europe, which will provide digital technology services to various sports properties, with Eurosport Digital being the first customer.