Nordics
Features
NHL triples Nordic rights value in Nent renewal
The value of the National Hockey League’s rights in the Nordics will triple from 2021-22 in Nordic Entertainment (Nent) Group’s five-season renewal of the property.
Swedish Hockey League secures long-term stability with strong TV4 Media renewal
The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.
Uefa national-team rights value swells in Scandinavia in six-season deals
The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.
TV2 pays up early to extend, expand Norwegian ice hockey coverage
Norwegian commercial and pay-television broadcaster TV2 has renegotiated and extended its deal for domestic top-tier ice hockey, increasing its rights fee from next season, while also strengthening its ties to the sport by adding all rights controlled by the national federation.
Uefa makes huge national team gains in Finland amid fierce competition
European football’s governing body Uefa has secured a huge hike in revenues from national-team rights in Finland as public-service broadcaster YLE overcame strong competition to secure a long-term deal.
FREE | Nordics market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Nordic region, consisting of Denmark, Finland, Iceland, Norway, and Sweden.
Nordics market report, 2020
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Nordic region, consisting of Denmark, Finland, Iceland, Norway, and Sweden.
Strong interest in Norway Ski Federation rights boosts global value
The threat of competition helped the Norwegian Ski Federation increase the value of both its domestic and international rights from 2021-22, despite signing renewals in exclusive windows.
LaLiga begins European rights sales with revenue gains in Nordics, Balkans
LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.
Rivals dent Nent’s Nordic dominance in big money Uefa club deals
Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.
Formula One latest beneficiary of Nent’s aggressive strategy in Nordics
Formula One is the latest rights-holder to benefit from Nordic Entertainment (Nent) Group's acquisitions strategy, as a new deal boosts the value of its rights across the Nordics almost 50 per cent.
Bundesliga moves on from past Nordic problems with Nent fee boost
Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.
Nent’s colossal Premier League deal shakes up Nordic market
Nordic Entertainment (Nent) Group’s monster six-season English Premier League deal signed this month has shocked the Nordic media market and left TV2 in Norway reeling.
Discovery ties Wimbledon renewals to ATP portfolio in multi-territory deal
International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.
Premier League goes early in Nordics and opens up option of premium six-season deal
The English Premier League has launched the first international media-rights tender of its new sales cycle, going early in the Nordics and offering up the opportunity to bid for six seasons – the first time it has done so in Europe.
Infront begins to cover IIHF costs in exclusive Nordics Nent deal
Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.
IMG ends Strive experiment in Sweden with LaLiga, Serie A, MLS sale to Bonnier
The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.
Nent lands another blow on Nordic public broadcasters with ISU deal
Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.
TV2 targets tennis in Denmark with ATP, Wimbledon deals
Danish commercial broadcaster TV2 has targeted tennis rights, with the additions of the ATP Tour and Wimbledon to its portfolio over the last two months complementing its WTA rights.
Danish Superliga secures income rise after forced tender
Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.
Finnish Ice Hockey Association revenues rise in domestic deal with no hit to exposure
The Finnish Ice Hockey Association has increased the value of its domestic rights by about 60 per cent in a new deal with US media group Discovery, whilst retaining the same level of free-to-air exposure.
Discovery offer to take lower-tier rights helps ATP acquisition in Nordics
Media group Discovery’s willingness to acquire more ATP Tour content in the Nordic region than rival broadcasters had in the current cycle was key to its successful acquisition of the property.
Bonnier boosts investment in HockeyAllsvenskan to avoid tender
Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.
Nent makes shock move for winter sports in Nordics
Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.