Nordics

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Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.

The Finnish Ice Hockey Association has increased the value of its domestic rights by about 60 per cent in a new deal with US media group Discovery, whilst retaining the same level of free-to-air exposure.

Media group Discovery’s willingness to acquire more ATP Tour content in the Nordic region than rival broadcasters had in the current cycle was key to its successful acquisition of the property.

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

Media company Nordic Entertainment Group (Nent) has furthered its reach in Sweden by extending a carriage deal with Telia and expanding an agreement with fellow telco Tele2

Danish commercial broadcaster TV2 has acquired rights to the Wimbledon tennis grand slam in a four-year deal beginning this year, replacing the Nordic Entertainment (Nent) Group

The Danish Superliga has announced on Tuesday a record-breaking domestic rights deals for the 2021-24 cycle with incumbents Nordic Entertainment (Nent) Group, US media group Discovery and public-service…

The Finnish Ice Hockey Association, the governing body of the sport in the country, has signed a six-season deal with media group Discovery for the rights to a host of national team matches from 2020-21,…

Features

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.

The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…

Fifa has earned an increase in the value of World Cup rights in Finland after the winter scheduling of the 2022 tournament in Qatar sparked competition between the country's commercial broadcasters.

Icelandic telco Síminn surprised the market by securing English Premier League rights from 2019-20, replacing the dominant player, media group 365.

TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.

Nordic Entertainment (Nent) Group has bid aggressively to acquire a host of sports rights in recent weeks ahead of a public offering in 2019.

MTV3 will pay about 20 per cent more for Formula One media rights in Finland in a renewed deal, TV Sports Markets understands.

Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.

Media group 365 has retained its grip on Uefa Champions League and Europa League media rights in Iceland, paying an increase of about 50 per cent.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

Laola1.tv is not paying an upfront fee to MP & Silva for German Bundesliga rights in the Nordics and Romania, with the two hoping to earn revenue from sponsorship and advertising.

Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.