Nordics

Latest Features

Formula One is the latest rights-holder to benefit from Nordic Entertainment (Nent) Group's acquisitions strategy, as a new deal boosts the value of its rights across the Nordics almost 50 per cent.

Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.

Nordic Entertainment (Nent) Group’s monster six-season English Premier League deal signed this month has shocked the Nordic media market and left TV2 in Norway reeling.

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

The English Premier League has launched the first international media-rights tender of its new sales cycle, going early in the Nordics and offering up the opportunity to bid for six seasons – the first time it has done so in Europe.

Nordic Entertainment Group (Nent) is to launch Viaplay in Iceland on April 1, meaning its OTT streaming service will be available in all five Nordic countries

The Nordic Entertainment Group (Nent) has announced further measures to protect itself against the impact of Covid-19, including that it will not be paying any rights fees for postponed properties until…

Esports organisations DreamHack and ESL have agreed a media-rights deal for the ESL Pro Tour with Norwegian commercial and pay-television broadcaster TV2

The Nordic Entertainment Group (Nent) will seek compensation from sports rights-holders if there are “longer-term” postponements or cancellations due to the impact of the global coronavirus outbreak.

Features

Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

Danish commercial broadcaster TV2 has targeted tennis rights, with the additions of the ATP Tour and Wimbledon to its portfolio over the last two months complementing its WTA rights.

Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.

The Finnish Ice Hockey Association has increased the value of its domestic rights by about 60 per cent in a new deal with US media group Discovery, whilst retaining the same level of free-to-air exposure.

Media group Discovery’s willingness to acquire more ATP Tour content in the Nordic region than rival broadcasters had in the current cycle was key to its successful acquisition of the property.

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.

The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…

Fifa has earned an increase in the value of World Cup rights in Finland after the winter scheduling of the 2022 tournament in Qatar sparked competition between the country's commercial broadcasters.

Icelandic telco Síminn surprised the market by securing English Premier League rights from 2019-20, replacing the dominant player, media group 365.

TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.

Nordic Entertainment (Nent) Group has bid aggressively to acquire a host of sports rights in recent weeks ahead of a public offering in 2019.

MTV3 will pay about 20 per cent more for Formula One media rights in Finland in a renewed deal, TV Sports Markets understands.

Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.

Media group 365 has retained its grip on Uefa Champions League and Europa League media rights in Iceland, paying an increase of about 50 per cent.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.