Nordics

Latest Features

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

A new player has emerged that could shake up the Danish sport-rights market before the upcoming domestic Danish Superliga tender after a subsidiary of the country’s largest telco, TDC Group, sublicensed English Premier League rights from Nordic Entertainment (Nent) Group.

The World Rally Championship turned down bigger offers for its rights in Finland in order to agree a deal with public-service broadcaster YLE that will allow it to hold on to content for its OTT platform,…

Fifa has earned an increase in the value of World Cup rights in Finland after the winter scheduling of the 2022 tournament in Qatar sparked competition between the country's commercial broadcasters.

US media group Discovery has agreed a four-year deal for a host of ATP Tour events, strengthening its tennis portfolio in Finland, Iceland, Norway and Sweden

Danish public-service broadcaster DR has acquired rights to a host of properties this summer, including the Fifa Women’s World Cup, the European Games multi-sport event and the Uefa U-21 European Championship.

Media company Nent Group has acquired exclusive rights in the Nordic region to next month’s heavyweight boxing clash between Anthony Joshua and Andy Ruiz.

Pay-television broadcaster C More has agreed a five-season extension with the HockeyAllsvenskan, Swedish ice hockey’s second-tier, for domestic rights to the league, running until 2025-26.

Features

Icelandic telco Síminn surprised the market by securing English Premier League rights from 2019-20, replacing the dominant player, media group 365.

TV2 Norway has agreed to almost treble the value of media rights to the country’s top-tier ice hockey league, the Get-ligaen.

Nordic Entertainment (Nent) Group has bid aggressively to acquire a host of sports rights in recent weeks ahead of a public offering in 2019.

MTV3 will pay about 20 per cent more for Formula One media rights in Finland in a renewed deal, TV Sports Markets understands.

Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.

Media group 365 has retained its grip on Uefa Champions League and Europa League media rights in Iceland, paying an increase of about 50 per cent.

Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

Laola1.tv is not paying an upfront fee to MP & Silva for German Bundesliga rights in the Nordics and Romania, with the two hoping to earn revenue from sponsorship and advertising.

Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.

Uefa last month recorded huge fee increases for its Champions League and Europa League media rights in Finland and Switzerland. 

The Norwegian handball federation returned to former broadcast partner TV2 last month, keeping its media-rights revenue steady in the process.

Modern Times Group paid an increase of about 16 per cent to maintain its grip on Uefa Champions League rights across Scandinavia earlier this month.