Nordics
Viaplay splits with Danish Superliga production JV
Danish Superliga domestic rights-holder Viaplay claims to have terminated its agreement with Matchday Production just over two months into the joint venture’s first season of handling the host broadcast f…
Nordic-Saudi relations thaw with Viaplay’s SPL deal
The rights deal was announced just two days after the Nordic national FAs met with representatives from Saudi Arabia to hear about the country's plans for hosting the World Cup.
SVT, TV4 divide up Winter Olympics inventory
Sweden’s TV4 Media will exclusively show the biathlon events at Milan-Cortina 2026 and share coverage of the ice hockey and skiing competitions with public broadcaster SVT.
EXCLUSIVE: Two Circles closes in on Spring Media acquisition
Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands
TV2 Denmark returns for ‘different’ NFL deal
TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
TV4 to make Olympics bow in SVT rights sharing
Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT
Viaplay subs down amid lower Q2 losses
Viaplay Group’s subscriptions have dropped year-on-year, though financial losses have reduced significantly, as the embattled media group continues to focus on its core markets of the Nordics and the N…
DR’s Wimbledon deal shows enduring tennis value in Denmark
DR secured a three-year deal for its Wimbledon rights following a one-year agreement last year as Denmark continues to provide strong returns for tennis rights-holders.
WBD pays slight increase for Wimbledon in 11 European markets
Sports broadcaster Eurosport will continue to be the home of all four Grand Slams across much of Europe after media group Warner Bros. Discovery renewed its Wimbledon rights across 11 territories at a slight uplift.
Sýn regains Premier League rights in Iceland
Three-season deal agreed which sees rival telco Síminn replaced as the Premier League's rights-holder from 2025-26.
WBD’s 11-market Wimbledon renewal to boost Max rollout
Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Viaplay stands firm to secure Champions League in Sweden, Denmark
Viaplay Group has ended a tumultuous 12 months by strengthening its position as the dominant football broadcaster in its home Nordics region, picking up exclusive Uefa Champions League rights in Sweden and retaining its contract in Denmark.
Viaplay retains F1 rights in Netherlands to 2029, renews in Nordics
Viaplay Group has cemented its future in the Netherlands until at least 2029, after today (Tuesday) signing off a multi-year Formula 1 rights renewal that also covers its home Nordic markets
Viaplay rights sublicensing alleviates price burden on subscribers, distributors
Viaplay’s sublicensing of sports rights and non-sports content helped to generate close to six-per-cent organic growth in its core markets during the first quarter as the broadcaster recognises that i…
Disney tests Nordics sports market waters with Uefa club rights deal
Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
TV 2 seals crucial Champions League renewal in Norway
TV 2 Group managing director and editor in chief Olav Sandnes said in a press release the media group had faced “strong competition” and that Champions League rights “are not sold on the cheap”.
Amazon enters Nordics as Viaplay sells off slice of Premier League rights
Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Viaplay solidifies Danish football dominance with new Pokalen deal
Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.