Nordics

Latest Features

The value of the National Hockey League’s rights in the Nordics will triple from 2021-22 in Nordic Entertainment (Nent) Group’s five-season renewal of the property.

The Swedish Hockey League has ensured its long-term financial security by boosting the value of its domestic rights by over a third in a renewal with TV4 Media out to 2029-30.

The value of Uefa’s national-team rights in Scandinavia from 2022-23 has risen sharply, with the European governing body the latest rights-holder to prosper in the region amid a push by broadcasters to seal long-term deals for premium properties.

Norwegian commercial and pay-television broadcaster TV2 has renegotiated and extended its deal for domestic top-tier ice hockey, increasing its rights fee from next season, while also strengthening its ties to the sport by adding all rights controlled by the national federation.

European football’s governing body Uefa has secured a huge hike in revenues from national-team rights in Finland as public-service broadcaster YLE overcame strong competition to secure a long-term deal.

Uefa club competition rights in Iceland will be shared between the Nordic Entertainment (Nent) Group and media company Sýn, from the 2021-22 season onwards.

Sports technology entrepreneur Aidan Cooney and Geltis, the Swedish private investment company, are among a group of new investors in Sportway, the Swedish automated production and live streaming firm…

Nordic Entertainment Group's (Nent) sports rights head Peter Nørrelund says the company “can no longer tighten the screw” on consumers by expecting them to pay more for premium sports content and unde…

Finnish public-service broadcaster YLE and commercial and pay-television broadcaster MTV3 have acquired rights in the Nordic country to the 2026 Fifa World Cup

Features

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Nordic region, consisting of Denmark, Finland, Iceland, Norway, and Sweden.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Nordic region, consisting of Denmark, Finland, Iceland, Norway, and Sweden.

The threat of competition helped the Norwegian Ski Federation increase the value of both its domestic and international rights from 2021-22, despite signing renewals in exclusive windows.

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

Formula One is the latest rights-holder to benefit from Nordic Entertainment (Nent) Group's acquisitions strategy, as a new deal boosts the value of its rights across the Nordics almost 50 per cent.

Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.

Nordic Entertainment (Nent) Group’s monster six-season English Premier League deal signed this month has shocked the Nordic media market and left TV2 in Norway reeling.

International media group Discovery streamlined its portfolio of Wimbledon rights in its latest multi-territory European deal to align with its ATP Tour holdings across the continent.

The English Premier League has launched the first international media-rights tender of its new sales cycle, going early in the Nordics and offering up the opportunity to bid for six seasons – the first time it has done so in Europe.

Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

Danish commercial broadcaster TV2 has targeted tennis rights, with the additions of the ATP Tour and Wimbledon to its portfolio over the last two months complementing its WTA rights.

Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.

The Finnish Ice Hockey Association has increased the value of its domestic rights by about 60 per cent in a new deal with US media group Discovery, whilst retaining the same level of free-to-air exposure.

Media group Discovery’s willingness to acquire more ATP Tour content in the Nordic region than rival broadcasters had in the current cycle was key to its successful acquisition of the property.

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.