LPGA and Blinkx strike video content deal

The Ladies Professional Golf Association has agreed a deal with Blinkx to offer users of the US media company’s service access to golf-related video content.

Under the partnership, Blinkx users can access video content such as golf highlights, player interviews and tips.

Content will be accessible via a branded content hub on Blinkx.

In addition, Blinkx will also utilise its AdHoc platform to place contextually relevant advertising against these videos. The resulting revenue will be shared with the LPGA.