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Micropayment-based streaming platform Recast to launch in UK

A new direct-to-customer video platform has been unveiled that claims it can transform the sports broadcasting landscape, with its backers revealing that talks have already been held with several “high-profile” rights-holders and bodies.

UK-based Recast connects rights-holders, fans and brands on one single platform. Recast’s proposition is not to purchase sports rights, instead aiming to follow the success of other exchange models such as Airbnb and Uber in not owning supply but “generating value through connection”.

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