Major League Soccer, the top division of football in the United States and Canada, has formed a new content and distribution division that will produce football programming across multiple media platforms.
Content created by MLS+ will include new television shows, digital series, mini-documentaries, mobile applications, lifestyle features, user-generated content and viral video stunts.
Distribution partnerships include US cable-television sports channel NBC Sports Network and the NBCSports.com website, Canadian pay-television broadcasters TSN and RDS, KickTV – the league’s official YouTube channel – and the MLSsoccer.com website.
MLS chief marketing officer Howard Handler said: “Soccer in North America and MLS are soaring. To build on this momentum and inspire the next wave of fans, MLS+ will create hundreds of hours of premium programming per year. MLS+ will also deliver new opportunities to leverage the relationship between our fans and the commercial community.”