The MP & Silva agency has agreed an exclusive deal with the Kremlin Cup, an ATP World Tour 250 series event, to distribute the international rights to the tournament, in a five-year deal, from 2014 to 2018. The deal covers rights for all media platforms.
MP & Silva will market a package of rights which includes a minimum of 17 matches each year from the Moscow tournament. It replaces the IEC in Sports agency as international rights distributor.
Riccardo Silva, MP & Silva president, said: “We’re glad to become worldwide partners with Moscow’s Kremlin Cup. This is a great addition to our tennis rights portfolio which includes Roland Garros Grand Slam (French Open), Qatar Open and another seven ATP Series competitions. MP & Silva has a strong track record of distributing tennis to over 148 countries with the potential reach of 182 million homes, and this long-term partnership with Russia’s top tennis event is a significant commitment of MP & Silva to further develop tennis TV and online audiences all over the world.”