TrailRunner Sports to market Southern Conference media rights
The Southern Conference has announced an expanded partnership with strategic business advisory and communications firm TrailRunner Sports, which will lead both advisory and negotiation services for its future media rights process.
Diamond claims new Comcast carriage deal is close
Diamond Sports Group, owner and operator of a host of regional sports networks (RSNs) under the Bally Sports banner in the United States, said it intends to strike a new carriage deal with Comcast “in the very near term”.
Eurosport India ramps up TNA Wrestling offering
Warner Bros. Discovery (WBD) has expanded its rights deal with US wrestling promotion TNA Wrestling covering its Eurosport India platform.
CFG advances content ambitions with Sony tie-up
CFG, owner of Manchester City, has signalled its intention to “remain at the forefront” of football-led content production through the strategic collaboration with Sony Pictures Television.
Content, marketing deal strengthens DAZN-Kicker pact
DAZN and German sports publishing group, kicker, have strengthened their association through a long-term deal for the DACH region encompassing content and marketing rights.
WSC Sports adds BSC Young Boys to football portfolio
Reigning Swiss Super League champion, BSC Young Boys, has become the latest football club to agree a deal with AI-powered video content company WSC Sports.
Formula E purchases W Series’ IP rights
Formula E has spent £110,000 (€130,700/$142,300) to acquire the intellectual property rights to W Series, the all-female racing championship that collapsed into administration last year.
Google signs with USOPC, NBCUniversal for Paris 2024 coverage
The United States Olympic & Paralympic Committee (USOPC) has partnered with Google and NBCUniversal to enhance coverage of the upcoming Olympic and Paralympic Games in Paris.
Genius Sports, X launch new advertising product
Genius Sports, the sports data and betting services company, has teamed up with social media platform X to launch Trend Genius, a new product designed to accelerate advertising spend during major sporting events.
Puma to push new brand campaign through Eurosport’s Paris 2024 coverage
German sportswear and equipment manufacturer Puma has agreed a deal with Warner Bros. Discovery to sponsor Eurosport’s linear television coverage of the 2024 Olympic Games.