The MP & Silva agency has agreed a worldwide rights distribution deal with the Kuwait Football Association.
The exclusive package runs until 2016 and includes friendly and qualifying home matches featuring the Kuwait national team for all international competitions, including the Fifa World Cup, Olympic Games and Asian Cup.
MP & Silva will be the exclusive distributor of the KFA rights across cable, satellite, betting, terrestrial, web television, IPTV and mobile platforms.
Kuwaiti football is growing in popularity in the region, with Kuwait Sports Club the reigning champion of Asian club competition the AFC Cup. The KFA is currently seeking to boost the development of the national team in-line with the domestic game.
HE Sheikh Dr. Talal Fahad Al Ahmad Al Sabah, president of the KFA, said: “MP & Silva has a good track record of distributing football content in the Middle East. We want to build on the excitement of the 2022 Fifa World Cup coming to our region and start attracting more international audiences.”