Nascar bolsters leadership team

North American stock car-racing series Nascar has revamped its leadership across its content and marketing divisions with a host of new appointments.

Evan Parker has been appointed managing director of content strategy, Scott Warfield has been named managing director of digital and social content and Jeff Wohlschlaeger has been appointed managing director of series marketing.

Meanwhile, Brandon Igdalsky has joined the organisation as managing director of event marketing and promotion having served as president and chief executive of Pocono Raceway in Long Pond, Pennsylvania.

Parker assumes responsibility and oversight for the strategic development and dissemination of content across each of Nascar’s digital, social and entertainment platforms. As part of this larger content strategy, Warfield will oversee the development and execution of content and strategic partnerships across Nascar’s digital and social platforms.

“Because our fans consume our product in a variety of evolving ways, it’s more important than ever to dedicate strategic leadership and resources to these multi-faceted efforts,” Nascar’s executive vice-president and chief global sales and marketing officer Steve Phelps said.

“We have enjoyed significant growth across all our digital and social media platforms and look forward to delivering innovative content that our race fans have come to expect from Nascar.”