Media company Nordic Entertainment Group (Nent) has furthered its reach in Sweden by extending a carriage deal with Telia and expanding an agreement with fellow telco Tele2.
Terms of the deals were not disclosed, but Telia will continue to offer Nent’s television channels – TV3, TV6, TV8, TV10 and TV3 Sport HD – and Viasat pay-television channels to its customers in Sweden.
All Viasat customers will continue to have access to Nent’s Viaplay streaming service as part of their subscriptions. Telia currently has over 860,000 television customers in Sweden.
Meanwhile, the new agreement with Tele2 means that for the first time, Nent’s Viasat channels will be available to customers of Tele2’s Boxer brand, while the TV3 and TV8 channels will be included in more of the basic television packages offered by Tele2’s Com Hem brand.
From September, Tele2’s Boxer customers can add Nent’s Viasat channels to their subscriptions, which means that Viasat channels will be available on every major Swedish pay-television platform. Boxer currently has approximately 350,000 customers in Sweden.
Tele2 will continue to offer Viasat channels as an add-on subscription to customers of its other brands, while Nent’s Viaplay streaming service will continue to be available to all Tele2 customers in Sweden as an add-on subscription.
In addition, Tele2 will continue to distribute Nent’s channels to its customers in Sweden. From Monday, TV3 and TV8 will be included in the basic television package available via Com Hem’s Stockholm network, which is operated by Tele2 Sweden. As a result, TV3 and TV8 will reach an additional 300,000 viewers in Sweden.
Nent said the deals with Telia and Tele2 reflect the company’s strategic focus on distribution agreements that broaden the reach of its television channels and streaming services across the Nordic region. Earlier this year, Nent extended its distribution agreements with YouSee, Stofa and Boxer in Denmark.