Sweden

Latest Features

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.

Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.

US media group Discovery has expanded its coverage of the Swedish Futsalligan, the top-tier futsal championship in the country, in the 2019-20 season

Swedish pay-television broadcaster C More has secured exclusive rights to the domestic Elite Speedway Series from next year

Swedish commercial broadcaster TV4 has announced plans to add sports coverage to its TV4 Play streaming service

Swedish pay-TV broadcaster C More has acquired rights to 192 of the 225 matches from the top-tier women’s ice hockey league in Sweden, with public broadcaster STV picking up rights to the end-of-season f…

Features

The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.

The Swedish football league earned an increase of about 120 per cent in the value of its media rights last month as Discovery continued its strategy of buying domestic football league rights in Scandinavia.

The Swedish football league is likely to double the value of its rights as media groups Bonnier and Discovery go head to head in an ongoing tender.

UK commercial broadcaster Channel 4 outbid public-service broadcaster the BBC for rights to the women’s European Championship in 2017.

Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.

Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.

The Swedish second-tier ice hockey league, the HockeyAllsvenskan, will earn a decent increase in the value of its media rights in the next cycle, following a deal with C More last month.

Interview with Stefan Bengtsson, managing director of the Swedish HockeyAllsvenskan, about the league’s new media rights deal with pay-television broadcaster C More.

The Infront Sports & Media agency’s deals last week for World Championship and World Cup skiing events with Swedish public-service broadcaster SVT are thought to represent a decent increase on the current value of the rights.

Infront strikes first deals for new Champions Hockey League

Uefa does good business for Euro 2016 in Sweden and Hong Kong

CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016

The Swedish league explains why it sold its rights without a tender; TV4 Group looks to sell C More.

Pauline McVey, analyst for SportBusiness Intelligence, reviews television audiences for the recent Alpine World Ski Championships in key European markets

C More pays a little more for ice hockey to fend off rival bidders

Rai pays less for Giro rights and more for production, but the real money will be made abroad

The Diamond League is working but organisers are realistic about live coverage on major channels

TV4 offloads ice hockey in final round of cuts