Rai, Mediaset and Sky were all expected to bid this week for a cut-price 2018 Fifa World Cup. The rights in Italy have plummeted in value since the national team failed to qualify for the tournament, losing a play-off to Sweden.
Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.
The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.
Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.
Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.
The Swedish second-tier ice hockey league, the HockeyAllsvenskan, will earn a decent increase in the value of its media rights in the next cycle, following a deal with C More last month.
Interview with Stefan Bengtsson, managing director of the Swedish HockeyAllsvenskan, about the league’s new media rights deal with pay-television broadcaster C More.
The Infront Sports & Media agency’s deals last week for World Championship and World Cup skiing events with Swedish public-service broadcaster SVT are thought to represent a decent increase on the current value of the rights.
Infront strikes first deals for new Champions Hockey League
Uefa does good business for Euro 2016 in Sweden and Hong Kong
CAA Eleven busts the pan-Nordic broadcaster consortium to go market by market with the European Qualifiers and Euro 2016
The Swedish league explains why it sold its rights without a tender; TV4 Group looks to sell C More.
C More pays a little more for ice hockey to fend off rival bidders