Andy Pierce has been appointed as president and chief executive of the North American platform of media, publishing and defence conglomerate Lagardère’s sports division, Lagardère Unlimited.
Lagardère Unlimited’s properties include the Sportfive and World Sport Group agencies. As well as leading the North American division, Pierce will also use his experience in sports consulting, business development and sales to continue to diversify the business. He will report directly to chairman Arnaud Lagardère.
“His 30 years of experience in forming corporate partnerships and within the sports industry will enhance our existing business and will bring about several new lines of business for Lagardère Unlimited globally,” Lagardère said.
Pierce’s most recent role was with US-based Creative Artists Agency, where he established a sports consulting practice and golf division during his four years at the firm. He also spent 27 years with the IMG agency, where he led the IMG Consulting division.