The QYOU, a curator of internet video content for subscription-television services, has entered into a partnership with the Broadreach Media agency.
Broadreach Media will distribute the network’s QYOU Sports programme, which showcases the latest sports-related viral videos.
Steven Morris, director of Broadreach Media Europe, said: “We immediately saw the potential of QYOU Sports, especially that the content can be tailored to promote sports broadcasters’ driver properties and also the way that the programming can be used as upbeat segments to fill downtime when live events are delayed or finished early.”
Terms of the deal were not disclosed.