The Saran Media agency has secured the exclusive media rights to distribute the 2014 Fifa World Cup national team football competition in the central Asian territories of Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.
Saran Media will be the exclusive distributor of television rights across satellite, terrestrial, mobile and cable platforms in the four markets.
The partnership with Fifa, world football’s governing body, includes all 64 matches from the tournament in Brazil, along with the 2014 U-20 Women’s World Cup, which takes place in Canada from August 5-24.
The acquisition of the Fifa media rights package allows Saran to further expand its football content. The agency also distributes the rights to the English Premier League in 14 territories across the central Asian, Caucasus and Baltic regions.