The Saran Media agency has acquired media rights in Georgia for the NBA North American basketball league in a multi-year deal.
Saran acquired rights for Georgian-language coverage of at least six regular-season games per week, the All-Star game, up to 40 play-off games, and the NBA finals in its entirety.
The deal also includes pre-season and regular-season games played in Europe plus NBA Action, the league’s weekly news and highlights programme.
In 2012, the Saran Online division struck a digital rights deal in Turkey that included the launch of the dedicated NBA.com/Turkey website.