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SendtoNews links up with NFL in Canada

The NFL American football league has agreed a multi-year deal with digital sports video news agency SendtoNews for distribution rights in Canada.

The length of the deal was not disclosed, but under the terms of the agreement SendtoNews will distribute NFL highlights to local and national newspapers and publishers across the country.

The company began distributing highlights content on September 5. Coverage this season will continue through to the campaign-ending Super Bowl.

The deal will also include distribution of highlights for other key events such as the NFL Draft and the NFL Scouting Combine week-long test event for college players.