SIS gallops on with Irish horse racing partnership

Satellite Information Services, a provider of end-to-end products and services to the betting and broadcast industries, has extended a rights distribution deal with the Horse Racing Ireland and Association of Irish Racecourses bodies.

The renewal, which covers the distribution of live pictures and data to licensed betting offices internationally, will run for five years, from 2019 to 2023.

SIS has also secured exclusive rights from 2017 to stream Irish horse racing to online operators worldwide and to distribute direct-to-home (DTH) pictures.

The deal, which requires the approval of the board of Horse Racing Ireland and the membership of the Association of Irish Racecourses, will feature 355 fixtures being made available to major bookmakers for inclusion in their in-house channels, most of which are produced by SIS.

The new arrangements will include a review of the future of Irish racing on DTH television as SIS will immediately seek proposals for the provision of DTH coverage of Irish racing from 2017 onwards.