The International Federation of Sport Climbing has signed a one-year deal with the Synca Creations agency to televise its 2014 World Championships and World Cup series in Japan.
Newly-established local agency Synca Creations will distribute IFSC events for broadcast on Japan’s Sky A network, amongst other platforms.
Marco Scolaris, IFSC president, said: “This television contract marks a significant step forward for IFSC. It also helps our national federation, the JMA. Now, in Japan, they will gain regular exposure on television for each international event during the IFSC climbing season, being able to celebrate their athletes, bringing them to a larger audience.”
The agreement comes after the IFSC in September signed a four-year deal with the Broadreach Media agency for the distribution of its television and new media rights in Asia, Africa, the Americas, Oceania and Russia.