The Ligue Nationale de Handball, France’s domestic handball league, has signed a digital media partnership with the Sportfive agency.
Under the deal, terms for which were undisclosed, Sportfive will market online rights to the league’s games as well as develop its wider digital strategy.
Sportfive has an existing commercial partnership with the LNH under which it has helped to secure sponsors, as well as aiding the creation of the Hand Star Game all-star event.
The LNH last year assigned domestic rights to pay-television broadcaster beIN Media Group under a five-year deal running from 2014-15 to 2018-19.