Sports data and betting services company Sportradar has entered into a definitive agreement to acquire Synergy Sports, the US-based sports technology and analytics firm.
The purchase creates an enlarged US market footprint for Sportradar given Synergy Sports’ data and video analytics deals with US rights-holders. These include agreements with basketball’s NBA and baseball’s MLB, along with college sports agreements for all of NCAA Division 1 women’s and men’s basketball, plus over 90 per cent of NCAA Division 1 men’s baseball.
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