Sportsman Media Group expands Spanish handball rights deal

The Sportsman Media Group agency has acquired the worldwide media rights for events operated by Spain’s handball teams association, Asobal, in a six-year deal, from 2012-13 to 2017-18.

Sportsman Media Group will distribute rights for the games from Asobal’s domestic league and cup competitions.

Under the deal, the agency will also act as a consultant to Asobal and its member clubs in relation to the provision of digital services, and selected games will be streamed live on the online sports broadcaster, which is owned by Sportsman Media Group.

The agency has marketed Asobal’s rights in Europe, the Middle East and Africa since 2009.

“The extension of our agreement with ASOBAL is testament to the success of our working relationship since 2009,” the agency’s chief executive, Thomas Krohne, said. “We are very happy to have secured the global media rights outside of the domestic market and these rights will form part of our very strong offering in handball which also includes the German Bundesliga and European Champions League.”