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Spring Media to market Arabian Gulf League rights

The Spring Media agency has agreed a global digital distribution deal with the UAE Pro League for the Arabian Gulf League club football competition and its respective cup tournaments.

The three-season deal will run from 2019-20 to 2021-22 and excludes the Mena region.

It covers over 232 matches per year from the Arabian Gulf League, Arabian Gulf Cup and Arabian Gulf Super Cup.

The agreement has been struck ahead of a number of changes for the 2019-20 season, including a new corporate identity for the Pro League. Waleed Al Hosani, chief executive of the UAE Pro League, said: “Our mission is to further connect with audiences through compelling content across television, motion picture, online and mobile platforms.

“In these efforts, Spring Media is a reliable partner with extensive knowledge in worldwide markets, which will play a key role in ensuring our global reach is met.”

The 2019-20 season kicks off with the Arabian Gulf Cup on August 22 and the Super Cup match on September 14. The league subsequently runs from mid-September through to mid-May 2020.

The deal marks another agreement for Stockholm-based Spring, which last week signed a deal with Chelsea for exclusive distribution of the English Premier League club’s international programming block.