Sports AI and data company Stats Perform has extended deals with beIN Media Group for betting video rights to club competitions organised by the French Football League (LFP) and Turkish Football Federation.
The deal includes a five-year renewal for LFP rights and a three-year renewal for TFF video rights to be distributed to licensed global sportsbook operators through Stats Perform’s Watch&Bet service.
The agreement negotiated with beIN for the LFP rights allows Stats Perform to offer 800 live matches per season through its Watch&Bet video feeds, including Ligue 1, Ligue 2, the Coupe de la Ligue and Trophée des Champions.
The extension reinforces the relationship between Stats Perform and French football, with Stats Perform’s fast data RunningBall arm already serving as the official data partner of the LFP. Stats Perform also serves as the official tracking partner of the LFP for media and team performance.
The three-year agreement with the TFF will see over 600 matches per season from the Süper Lig and 1. Lig available through Watch&Bet. BeIN acts as a host broadcaster for LFP and TFF competitions, the latter through its pay-television subsidiary Digiturk.
LFP and TFF live streams join over 100 other competitions in the Watch&Bet portfolio. Stats Perform chief rights officer Alex Rice said: “We are committed to enhancing the video experience with new features in order to deepen viewer connection to the game, its teams and players.”
BeIN Media Group distributes the international media rights to both French soccer’s Ligue 1 and the Turkish Süper Lig. As it stands, the Coupe de la Ligue will be discontinued at the end of this season given waning interest among broadcasters in the property.