US pay-television broadcaster the Tennis Channel is to open up its TV Everywhere service to customers of distribution partner and pay-television operator Cox Communications.
Cox customers with a Tennis Channel subscription will have access to the network’s linear coverage on desktop, tablets and mobile devices.
The expansion will launch in time for the start of the French Open grand slam tournament this weekend.
Subscribers can access coverage via the Cox Contour, Cox TV Connect and Tennis Channel Everywhere applications.
The Tennis Channel Everywhere application has an authentication feature that enables Tennis Channel subscribers of participating distribution partners to access the network’s linear coverage. Customers can download the application and log in using their Cox user ID and password.
Patrick Wilson, senior vice-president of distribution at the Tennis Channel, said: “Viewers will now be able to take more than 85 per cent of the live tennis available on television in the US with them wherever they go and view it whenever they want.”