Pay-television broadcaster Tennis Channel has agreed a multi-year deal for the US rights to the Laver Cup, a new tournament that is set to launch in Prague next month.
Tennis Channel will be the exclusive US home of the Laver Cup, whose opening edition will take place in the Czech capital from September 22-24 pitting six of the top men’s tennis stars from Europe against six of their counterparts from the rest of the world.
Tennis Channel has signed the rights agreement with event organisers Trident8 and Tennis Australia, acting as sales agent, to show the matchup in its entirety, with the tournament set to move to the United States in 2018 before returning to Europe the following year.
Team World will feature 2016 Wimbledon finalist Milos Raonic and American stars John Isner, Jack Sock and Sam Querrey.
Roger Federer and Rafael Nadal have committed to play for Team Europe, alongside 2014 US Open winner Marin Cilic and Dominic Thiem.
Ken Solomon, president of Tennis Channel, said: “We fully expect the Laver Cup to grow into a hallowed sports-world tradition in the decades to come, and we’re eager to facilitate by launching the event front and centre to close to 60 million paid subscriber households around the country, as well as aggressively integrating support for the event on both Tennischannel.com and on our newest platforms Tennis.com and Tennis magazine.”