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TF1 and M6 join forces for Uefa rights in France

French commercial broadcasters TF1 and M6 have submitted a joint bid for the rights to a host of national team properties of Uefa, European football’s governing body, with the offer said to be lower in value than the contract currently in place.

TF1 and M6 were this month said to be the only broadcasters to have entered bids in the tender process launched in late April by CAA Eleven, Uefa’s exclusive marketing agency for the sale of certain media and commercial rights relating to its national team competitions.

The tender includes European Qualifiers for the Uefa Euro 2020 and 2022 Fifa World Cup tournaments, the 2018-19 and 2020-21 Nations League competitions and other international matches.

French newspaper L’Equipe has now said TF1 and M6 submitted a combined offer worth €3.3m ($3.7m) per game. TF1 currently holds exclusive media rights for France national team friendly matches and qualifiers for the 2018 Fifa World Cup tournament. The deal runs for four years, from 2014-15 to 2017-18.

TF1 is said to pay €3.5m per game under the deal, with CAA Eleven understood to be hoping to raise this figure to more than €4m per match through the new contract.