Times Internet, the online and mobile arm of Indian publishing company Times Group, is to create a giant cricket news service after it acquired a majority stake in web and mobile cricket news and information service Cricbuzz.
Times Internet will merge Cricbuzz with its own online cricket media service GoCricket, which launched earlier this year. The combined service will reach 50 million monthly users on digital platforms.
Launched in 2004, Cricbuzz has become popular with users due to its live streaming of matches from the Indian Premier League competition and original video content.
Times Internet will now leverage Cricbuzz’s expertise in the cricket domain as well as its various video, photo and text content.