TV Azteca embraces MMA with Combate Americas deal

Hispanic mixed martial arts promotion Combate Americas has agreed an exclusive, year-long Spanish-language rights deal with commercial broadcaster TV Azteca for the Mexican and US markets.

In addition to monthly live events, the partnership, which marks the first time Azteca will carry MMA programming in Mexico, also includes a weekly series that will showcase the most exciting Combate Americas fights to date as well as highlight the league’s fighters and celebrity personalities.

The live events and weekly series will be featured on both TV Azteca’s Channel 7 in Mexico and Azteca America in the US. Broadcast from Mexico City, the first live event under the new partnership is scheduled for January 19.

The weekly series, Combate Americas Azteca, will commence on November 3 in the US on Azteca America, and on the following day on Channel 7 in Mexico, following coverage of domestic football league Liga MX.

“Our partnership with Azteca will take Combate Americas to the next level,” Combate Americas founder and chief executive Campbell McLaren (pictured) said. “I was there for the beginning of the UFC (Ultimate Fighting Championship) and saw how critical the correct television partner is to the growth of the franchise. Azteca has incredible reach in both the US and Mexico, which is why this is such an exciting time for us.”

Combate Americas live events will continue to air in English via digital subscription service UFC Fight Pass.