Social media website Twitter has announced that its video-sharing application, Vine, will be discontinued “in the coming months.”
The app, which allows short-form videos to be distributed, has been popular with sports properties and clubs, which have offered clips of action on the field or behind-the-scenes snippets.
Twitter is looking to reduce costs and its workforce and it has been reported that Vine user numbers have fallen in recent months.
“Nothing is happening to the apps, website or your Vines today,” Twitter said. “We value you, your Vines and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”
Twitter recently integrated video-sharing directly into its main mobile apps and has started streaming coverage of Thursday night NFL American football games this season.