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Viaplay ‘in talks’ to acquire Premier Sports in UK push

Subscription streaming operator Viaplay is reported to be in talks to acquire pay-television broadcaster Premier Sports as it bids to ramp up its operations in the UK market.

Stockholm-headquartered Viaplay is due to launch in the UK later this year, and has initiated negotiations with regards to a takeover of Premier Sports, according to Bloomberg, citing sources “with knowledge of the matter”.

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