World Cup boosts TF1’s viewing figures

French commercial broadcaster TF1 ended 2018 with a national audience share of 20.2 per cent, with its coverage of the Fifa World Cup final being the most-watched show of the year.

French newspaper L’Équipe, citing data from Médiamétrie, reported that TF1’s coverage of the 2018 World Cup final in Russia, which saw France defeat Croatia 4-2, attracted some 19.4 million viewers.

The newspaper also noted that French free-to-air broadcaster L’Équipe enjoyed a fifth consecutive year of progression. The channel, which delivered pre- and post-game content  at the World Cup, now has an audience share of 1.2 per cent.