The World Surf League has increased the reach of its digital content via a partnership with Wazee Digital, a provider of cloud video management.
The agreement, the length of which was not disclosed, means WSL content will be available for licensing through Wazee's Commerce portal from May 1.
Commerce is a platform designed to help rights holders maximise the value of their premium content by connecting with customers who need video.
Jason Rem, vice-president of production at the WSL, said: “Wazee Digital not only has an impressive track record of success with other major sporting leagues and organisations, but sees the potential for explosive growth that our content offers — both in the near and long term.
“WSL represents the world’s best surfers, and by working with Wazee we hope to increase exposure of the league and ultimately bring new fans to the sport.”