At The Races
At The Races switches strategy with Betfred deal
At The Races, the digital arm of UK pay-television broadcaster Sky Sports Racing, has agreed a multi-year turnover-based streaming and data deal with bookmaker Betfred
Ascot teams up with ATR, SIS for international betting rights
The UK’s Ascot Racecourse has agreed international rights deals for the betting market with pay-television broadcaster At The Races and SIS, a provider of end-to-end products and services to the betting a…
At The Races partners up with Hong Kong Jockey Club
UK and Ireland pay-television channel At The Races has acquired exclusive non-terrestrial rights to Hong Kong horse racing through to July 2022
Sky Sports Racing secures rights to America’s Triple Crown
Sky Sports Racing, which is set to become the new identity for pay-television channel At The Races, has agreed a long-term deal for exclusive rights in the UK and Ireland to US horse racing’s Triple C…