British & Irish Lions
No carve-outs as Pitch to handle Lions international rights sales
Pitch International has won more business in rugby union after being appointed to sell international broadcast rights to the British and Irish Lions’ tour of Australia next year.
Lions tour value dips slightly in Sky renewal
Pay-television broadcaster Sky will pay a slightly decreased fee for the British and Irish Lions tour of Australia in 2025, owing to a lack of strong competition for the rights.
Lions to stay on Sky for 2025 tour of Australia
UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.
Lions continue commercial JV approach for 2025 Australia tour
The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.