Bundesliga International
Bundesliga could offer investors ‘up to 25.1-per-cent stake’ in new unit, prospectus reveals
The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and data rights.
Leible joins LIVENow as head of sport after leaving Bundesliga International
LIVENow, the streaming platform launched by Aser Ventures, has recruited the experienced sports media rights executive Peter Leible as head of sport
Bundesliga more than doubles Polish value, continues strong European sales
The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
United Media agrees sprawling four-season Bundesliga deal in multiple markets
Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
DFL and Charlton plot sports OTT platform in Mena region
The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…
Bundesliga International attracts private equity interest
Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Mena drives Bundesliga fee shortfall, mixed results for Fox replacements
Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.
Russia’s Match TV makes four-year Bundesliga rights commitment
Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
Setanta extends Central Asia Bundesliga deal, adds rights in Ukraine
Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
Bundesliga makes South America exposure play in OneFootball tie-up
Difficult markets conditions across South America has led Bundesliga International to push for greater exposure across the region.
Mixed fortunes for Bundesliga in challenging Asian markets
The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.
Sportfive selling Bundesliga broadcast rights in sub-Saharan Africa, Latin America
The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
OneFootball and Sportfive expand Bundesliga coverage to nine LatAm countries
OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil
KBS stokes competition for Bundesliga rights in Korea but value drops
The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
Bundesliga offers broadcasters IP-based streaming, Claro and Band secure rights
The German Football League (DFL) is providing its international rights-holding broadcasters with IP-based live streaming through its tie-up with Amazon Web Services, the cloud computing subsidiary of Amazon
Bundesliga seals two-year Sky Mexico deal, Sportsnet retains Canadian rights
Subscription TV network Sky Mexico has agreed a two-year deal to become the home of the Bundesliga and 2. Bundesliga in Mexico and Central America ahead of the 2020-21 season
OneFootball and Sportfive team up on Bundesliga in Brazil, Uefa club qualifiers
OneFootball, the Germany-based digital platform, has teamed up with the Sportfive agency to broadcast Bundesliga matches free of charge via its app in Brazil