The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.
The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.
Arne Rees talks about the Bundesliga's New York office, fandom in the Americas, and how the league is positioning itself in the region.
South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.
Matches from German football’s Bundesliga will be chiefly showcased stateside on ESPN+, Disney’s direct-to-consumer sports streaming service, in a long-term rights deal that starts next season.