Bundesliga International
Features
Bundesliga secures ‘solid’ rights fee, brand-building commitments in Vietnam
The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
Robert Klein and Kevin Sim – Bundesliga International
Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.
Bundesliga moves on from past Nordic problems with Nent fee boost
Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.
Bundesliga agrees big fee rise in US with ESPN, but takes exposure gamble
The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.
Bundesliga readies for international sales push
The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.
Sky PerfecTV deal marks Bundesliga’s first Asian media rights agreement of new cycle
The German Bundesliga has agreed a media-rights deal in Japan with pay-television broadcaster Sky PerfecTV covering the five seasons from 2020-21 to 2024-25, SportBusiness can reveal
Promoted Merkel to replace Blask as DFL audiovisual rights director
The German Football League (DFL) has promoted Steffen Merkel to the role of director of audiovisual rights, replacing Holger Blask when he moves to the German Football Federation (DFB) this summer
Nent extends Bundesliga deal in continued football rights push
The Nordic Entertainment (Nent) Group has extended its rights to Germany’s Bundesliga until 2024-25, less than a week after it announced its landmark six-season English Premier League deal.
South Africa’s OpenView adds Bundesliga to sports portfolio
South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.
Arne Rees, executive vice-president strategy, Americas of Bundesliga International
Arne Rees talks about the Bundesliga's New York office, fandom in the Americas, and how the league is positioning itself in the region.
Robert Klein, CEO of Bundesliga International
Robert Klein talks about the ongoing international media-rights sales process for the Bundesliga, the US market, and 'football as it's meant to be'.