Bundesliga International

Football

The Bundesliga’s new agreement in Poland with Eleven Sports will see the league earn less than in its current deal with Viaplay, which was thought to have been 'inflated' beyond market value.
Football
Media

Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
Football

Direct-to-consumer services will soon be an integral part of the international media strategies of Europe’s top five football leagues, with Serie A and the Bundesliga rolling out D2C offerings in multiple markets and the Premier League developing its product.
Football

In the second of a three-part series looking at challenges for rights-holders in the current market, we look at the German Bundesliga’s strategies to ‘tame the bear’.
Football
Media

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Football
Governance

Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.
Football

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.
Football

The German Football League renewed its betting data and streaming rights distribution deal with long-standing partner Sportradar at a significant increase in value, SportBusiness Media understands.
Football
Media

The sports industry should pay more attention to football in Indonesia, given the country is the fourth most populous in the world, is projected to have a top five economy by 2050, and is wildly passionate…
Football
Data

The German Football League (DFL) has agreed to an early extension of its global betting data and streaming rights distribution deal with Sportradar following talks with the industry's various aggregators
Football
Media

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
Football

South Korean e-commerce company Coupang secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, after outbidding the competition.
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Football
Media

Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season
Football

Bundesliga International, the DFL’s international arm, will pass €300m in international commercial revenues next season, Peer Naubert, its chief marketing officer, has told SportBusiness Media.
Football

Vietnamese sports marketing agency Next Media renewed its rights for the German Bundesliga, this time alongside the VMG Media agency, after agreeing to pay a slight increase on the previous deal.
Football

Sony Pictures Networks secured exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons after agreeing to pay an increased rights fee.
Football

SportBusiness Media takes a deep dive into the numbers driving the commercial success of the German Bundesliga.