Bundesliga International
Features
Bundesliga moves on from past Nordic problems with Nent fee boost
Germany’s Bundesliga has secured an increase in the value of its media rights in the Nordics in its renewal with Nordic Entertainment (Nent) Group. This follows the hit it took in the region after the collapse of its previous deal with the now defunct MP & Silva agency.
Bundesliga agrees big fee rise in US with ESPN, but takes exposure gamble
The Bundesliga is taking a calculated gamble in its new US media-rights deal, with ESPN, as despite the huge increase in the rights fee the deal involves a significant reduction in linear television exposure.
Bundesliga readies for international sales push
The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.
Arne Rees, executive vice-president strategy, Americas of Bundesliga International
Arne Rees talks about the Bundesliga's New York office, fandom in the Americas, and how the league is positioning itself in the region.
Robert Klein, CEO of Bundesliga International
Robert Klein talks about the ongoing international media-rights sales process for the Bundesliga, the US market, and 'football as it's meant to be'.