Bundesliga International
Setanta agrees Bundesliga uplift in Eurasia, though Baltics included to 2025
Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.
Bundesliga wins big in Sportradar betting rights renewal
The German Football League renewed its betting data and streaming rights distribution deal with long-standing partner Sportradar at a significant increase in value, SportBusiness Media understands.
Indonesian football offers immense potential but challenges remain, say local experts
The sports industry should pay more attention to football in Indonesia, given the country is the fourth most populous in the world, is projected to have a top five economy by 2050, and is wildly passionate…
Sportradar nets early extension to Bundesliga global betting rights deal
The German Football League (DFL) has agreed to an early extension of its global betting data and streaming rights distribution deal with Sportradar following talks with the industry's various aggregators
Setanta renews Bundesliga in Eurasia, adds rights in Baltics
Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
Coupang agrees big increase to land Bundesliga rights in South Korea
South Korean e-commerce company Coupang secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, after outbidding the competition.
Coupang takes Bundesliga rights off CJ ENM in South Korea
South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Hungary’s Network4 goes early with Bundesliga renewal to 2029
Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season
‘We will exceed €300m in commercial revenues next season’: Bundesliga International’s Naubert
Bundesliga International, the DFL’s international arm, will pass €300m in international commercial revenues next season, Peer Naubert, its chief marketing officer, has told SportBusiness Media.
Next Media pays increase on back of Bundesliga ratings growth in Vietnam
Vietnamese sports marketing agency Next Media renewed its rights for the German Bundesliga, this time alongside the VMG Media agency, after agreeing to pay a slight increase on the previous deal.
Bundesliga nets strong increase in India with Sony
Sony Pictures Networks secured exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons after agreeing to pay an increased rights fee.
In Focus: German Bundesliga
SportBusiness Media takes a deep dive into the numbers driving the commercial success of the German Bundesliga.
Bundesliga and Next Media go early with rights extension in Vietnam to 2028
Next Media, the sports marketing agency in Vietnam, has sealed an early extension of its rights to German football's Bundesliga, and is to work with the VMG Media agency to make the matches more widely…
BeIN expands Bundesliga rights with three-year APAC deal
Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26
CazéTV to stream one Bundesliga match per week
CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Strong Japanese contingent encourages Abema to renew Bundesliga deal
The abundance of Japanese national team players in the Bundesliga has encouraged Abema, the Japanese streaming platform, to commit to another season of showing Germany's top football league
Sony extends Bundesliga rights in Indian subcontinent to 2026
Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons
Bundesliga International adds Minute Media as content partner in North America
Bundesliga International has announced Minute Media as the German football league's official content partner in North America