Bundesliga International
Bundesliga embraces OTT in six-year US rights deal with ESPN
Matches from German football’s Bundesliga will be chiefly showcased stateside on ESPN+, Disney’s direct-to-consumer sports streaming service, in a long-term rights deal that starts next season.
Bundesliga readies for international sales push
The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.
Arne Rees, executive vice-president strategy, Americas of Bundesliga International
Arne Rees talks about the Bundesliga's New York office, fandom in the Americas, and how the league is positioning itself in the region.
Robert Klein, CEO of Bundesliga International
Robert Klein talks about the ongoing international media-rights sales process for the Bundesliga, the US market, and 'football as it's meant to be'.