CAA Eleven

Uefa has earned a healthy increase in the value of its national team rights in a new deal covering Indonesia with the IMG agency.

Spanish public-service broadcaster TVE’s aggressive move to acquire all Spanish national team matches at the end of last month is evidence the country’s advertising market recovering from its 2013 low.

Uefa secured increases for various national-team media rights in recent deals covering France, Ireland and Romania.

Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.

Uefa will earn just under €3.5m for national team rights from 2018-19 to 2021-22 in Iceland RÚV will pay about €850,000 for rights to 24 first- and second-party Iceland matches 365 will pay €2.6m for

Swiss public-service broadcaster SRG renewed rights to Uefa national team competitions late last month despite facing a rare challenge for premium sport from rival free-to-air broadcasters.

Uefa’s change in format and centralisation of all national team rights from 2018-19 onward has helped European football’s governing body increase the value of its rights in the UK by about 84 per cent.

Uefa took advantage of strong broadcaster interest in Belgium, driven by the success of the national team, to secure an increase in the value of its national team rights package last month.

Dutch public-service broadcaster NOS has agreed to pay an increase of just over eight per cent for rights to Euro 2020, compared to Euro 2016.

Uefa, European football’s governing body, last month secured a strong increase in the value of its national team media rights from telco Digitalb in Albania and Kosovo.

UK commercial broadcaster Channel 4 outbid public-service broadcaster the BBC for rights to the women’s European Championship in 2017.

Difficulties in the Greek media market meant Uefa suffered a decrease of about 23 per cent in the value of national team qualifying matches last month.

Uefa’s latest deal for its national team rights in Austria is evidence of a change in strategy for sales in Europe from 2018-19, as European football’s governing body attempts to meet its targets for both revenue and exposure.

New inventory and strong broadcaster competition has seen the value of Uefa’s package of national team rights increase markedly in Scandinavia.

Uefa will stream exclusive live coverage in Spain of 28 matches from the Euro 2016 national team football tournament after CAA Eleven, the agency acting on behalf of football’s European governing body, failed to reach a rights deal for the package.

Last-minute Euro 2016 free-to-air sales have continued in sub-Saharan Africa, with deals secured in the key markets of Kenya and South Africa.