Despite the addition of Nations League content, the value of Uefa national team rights is set to decline by about 18 per cent in Ukraine from 2018-19.
Greek pay-television broadcaster Cosmote’s new deal with Uefa will significantly increase the number of national team matches it can broadcast at no extra cost.
Italian public-service broadcaster Rai has bounced back from losing out on rights to this summer’s Fifa World Cup by agreeing three important football deals.
Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.
Pay-television broadcaster Astro is close to renewing its deal for Uefa national team rights in Malaysia, TV Sports Markets understands.
Uefa has earned a healthy increase in the value of its national team rights in a new deal covering Indonesia with the IMG agency.
Spanish public-service broadcaster TVE’s aggressive move to acquire all Spanish national team matches at the end of last month is evidence the country’s advertising market recovering from its 2013 low.
Uefa secured increases for various national-team media rights in recent deals covering France, Ireland and Romania.
Uefa has earned increases of at least 50 per cent in Finland and the Netherlands from recent sales of its national team rights.