Clever Media Network (Romania)

Competition for the Champions League pushed up the value of Uefa club competition rights in Romania in deals with Digi Sport and Prima Sport.

Uefa Champions League fees are up in the Czech Republic, Slovakia and Kosovo, while a big increase for rights to second and third-tier competitions in Romania mitigated a lower Champions League fee.

The Liga Profesionistă de Fotbal, which operates top-tier Romanian football league Liga I, has confirmed a new domestic media-rights agreement with Romanian digital agency EAD, from 2019-20.

Growing co-operation in the Romanian broadcast market is likely to keep the value of the country’s top-tier football league flat in a forthcoming deal, TV Sports Markets understands.